Research library

White papers and briefings

Applied research on how sports bettors make decisions and what helps them, prepared for industry, research partners, and policymakers. Public reports can be downloaded below, and other materials are available on request.

Library items

White paper · American Gaming Association · February 2026

Betting Without a Safety Net: Consumer protection gaps for sports bettors on prediction platforms

A national survey of 1,026 active sports bettors and a platform audit examine how prediction platform users understand risk, protection, and responsibility. Many believe gaming regulators protect them, and only 34% recall seeing any responsible gaming message or tool, compared with 78% of sportsbook users.

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White paper · ESPN and UNLV International Gaming Institute · April 2026

What Makes Responsible Sports Betting Messages Work for Sports Fans?

A national experiment with 734 NFL fans tests how responsible gambling messages are processed. Clear, informational messages outperform emotional appeals, celebrity endorsements, and league branding. Written with Michael Naraine, Ph.D.

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Case study

From sponsorships to partnerships

Case study · San Jose Sharks · 2023

From selling sponsorships to building partnerships

Data-driven research to help Sharks Sports & Entertainment move from selling sponsorships to building deeper corporate partnerships.

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More reports and briefing decks are added as projects are released.