Navigating the Future of Sports Betting and Fan Engagement
Empowering businesses with actionable insights, regulatory guidance, and innovative strategies to maximize profitability and foster responsible growth in sports wagering and gaming.
Why Experiential Insights
Regulatory Advantage
Stay ahead in a complex legal landscape. Ensure you remain compliant while identifying opportunities within evolving regulations
Go to Market Strategy
Optimize your market entry and growth strategies. Leverage our in-depth market analysis and consumer behavior insights to efficiently allocate resources, shape strategic directions, and target specific market segments.
Responsible Growth & Program Justification
Foster sustainable business models with responsible gaming practices. Develop and implement responsible gaming protocols tailored to regulatory environments. Justify and adjust your budget allocations within your marketing mix by utilizing data-driven insights and predictive analytics to enhance ROI and ensure long-term success.
“At Sharks Sports & Entertainment (SSE), we are trying to move from selling sponsorships to building deep partnerships, looking for companies that align with our values and visions”
This project highlights our ability to research and develop actionable insights for brands looking for a data driven approach in developing new and meaningful partnerships.
About Experiential Insights
Dr. Brandon Mastromartino is the Principal and Founder of Experiential Insights and the Director of the Institute on Sports Wagering and Gaming at San Diego State University. He is also an Assistant Professor of Experiential Marketing at the L. Robert Payne School of Hospitality and Tourism Management, San Diego State University. He holds an M.S. and Ph.D. in Sport Management & Policy from the University of Georgia and a B.A. in Media & Communications from the University of Western Ontario.
Brandon’s research focuses on the consumer behavior of sports fans, sports bettors, and the development of insights that inform strategies for sport organizations, corporate partners, gaming operators, and regulatory bodies. Leveraging theories from behavioral sciences, social economics, digital marketing, and consumer psychology, his work explores go to market strategy, policy development, and responsible marketing practices within sports wagering. He has published over 30 peer-reviewed journal articles in sport marketing and sports betting outlets such as UNLV Gaming Research & Review Journal, the Journal of Gambling Studies, and Sport Marketing Quarterly. He also serves on the editorial boards of several academic publications, including Case Studies in Sport Management, the International Journal of Sports Marketing and Sponsorship, and Sport Marketing Quarterly.
Outside of academia, Brandon collaborates with organizations across the sports, gaming, and entertainment industries. In 2024, he was named to Global Gaming Business Magazine’s (GGB) 25 People to Watch list for 2025. He currently sits on working groups and task forces with the International Center for Responsible Gaming (ICRG) and the National Council on Problem Gambling (NCPG). His industry collaborations include work with FanDuel, the Atlanta Braves, New York Mets, New York Rangers, Florida Panthers, Los Angeles Football Club, and Major League Baseball. In the Payne School, Dr. Mastromartino teaches courses focused on marketing and data driven decision making for students aspiring to work in the sports, hospitality, tourism, recreation, and gaming industries. Prior to joining SDSU, he taught at the University of Georgia, Southern Methodist University, and the University of North Texas.
Experiential Insights 